What is go.newnabone?
go.newnabone is a shortlink format designed to streamline navigation within companies. Unlike traditional URLs, these aren’t random strings—they’re logical, memorable, and paired with internal resources like dashboards, documentation, project folders, or internal tools.
The core value? It trims the fluff. You don’t dig through endless bookmarks or Slack threads to find that one doc. Instead, type a short, branded link like go.newnabone/teamupdate, and you’re exactly where you need to be.
Why Use Internal Shortlinks?
Internal shortlinks like go.newnabone reduce overhead—mentally and operationally. Think about it. Every time you ask, “Where’s the latest Q2 report?” and someone replies, “Check the third link in yesterday’s thread,” that’s wasted time.
Here’s what you get instead:
Speed: Direct, punchy access. No searching. Standardization: Everyone uses the same language to refer to the same thing. Clean Communication: Cleaner chats, faster decisions.
And because these links usually redirect internally, they’re secure and aligned with your ecosystem’s access controls.
Setting Up a Shortlink System
Getting set up with a link structure like go.newnabone isn’t rocket science, but it does take discipline.
- Choose a Domain: The “go.” prefix is a convention borrowed from Google and other tech teams. You’ll want a short, branded domain.
- Use a Redirection Tool: Tools like Rebrandly, Bitly Enterprise, or selfhosted services (e.g., YOURLS) help manage links at scale.
- Define Governance: Who can create links? How are they named? Keep naming logical—think go.newnabone/sprint42 instead of go.newnabone/abc123.
- Promote It Internally: A system is only useful if people use it. Embed it in onboarding docs, Slack prompts, and team rituals.
How Teams Actually Use It
Smart teams build rituals around systems like go.newnabone. Daily standups? They use go.newnabone/standup. Project kickoff? Everyone bookmarks go.newnabone/kickoffclientX.
Here are a few popular formats:
go.newnabone/roadmap → product roadmap, autoupdated go.newnabone/tickets → synced Jira board go.newnabone/blogdraft → shared editorial doc
This isn’t just convenience; it creates alignment. One link means one truth.
Common Pitfalls to Avoid
Like any system, internal shortlinks have a dark side if left unmanaged.
Overgrowth: If everyone creates links with no naming logic, you’ll find yourself drowning in redundancy. Broken Redirects: If links aren’t maintained during tool migrations, you’ll end with a dead infrastructure. Lack of Ownership: Assign team or ops managers to routinely clean and audit.
Stick to active maintenance and clear guidelines, and this mechanism stays sharp.
go.newnabone and Scalability
As your team grows, maintaining consistent access to shared knowledge becomes harder. go.newnabone scales with you—if you design it that way.
Break your structure into categories:
/people → org charts, onboarding guides /process → workflows, howtos /projects → timelines, key assets
Then automate what you can. Every time a new project launches, autogenerate go.newnabone/ links using templates. That level of discipline pays huge dividends later.
It’s Not Just a Link. It’s Culture.
Ultimately, systems like go.newnabone represent more than convenience. They show how your team works.
If the link is clean, the process behind it probably is too. If everyone uses it at meetings, there’s a shared standard. If it’s neglected, that might flag deeper coordination gaps.
It’s infrastructure hiding in plain sight.
Final Thoughts
Efficiency wears many faces. In this case, it looks like seven easy characters: go.newnabone. Use it well, and you’ll get cleaner workflows, faster decisions, and fewer headaches. Build systems your future team will thank you for—starting with something as deceptively simple as a good internal link.
